No Instagram caption should ever reach 2,200 characters. Oh, the horror.Īnd thus, we circle back to the beginning: Just because you can doesn’t mean you should. Think about trying to fit more than a third of this blog post into one Instagram photo caption. Or, for an even better reference, this blog post is about 10,800 characters. Let’s put this into layman’s terms: If the average word contains 4.5 characters, then 2,200 characters equates to about 400 words – or, approximately one full page in Microsoft Word, single spaced. Just because you can doesn’t mean you should. Maybe I can write my insta-novel and fit it all into just one caption!” Right now, you may be thinking, “Okay, 2,200 characters! That’s a lot of room to play. Of course, it doesn’t! Beyond Limits: What is the Ideal Length for Instagram Posts? If we’re talking sheer numbers and absolute capacity, the Instagram character limit is 2,200 characters.īut, the story doesn’t stop there. So, when it comes to Instagram, how long is too long? How many words or characters can you get away with, before the Instagram community lays the smackdown? (Or, worse, ignores your posts completely!) Because what we wanted to say was too long, or too complicated, or too _. Because we’ve all copped out, a time or two (or ten), by posting our fabulous photos paired with a tired quote. It’s the age-old question: Famous quote or music lyric? Just because you can doesn’t mean you should: Instagram may have a 2,200-character limit, but your posts should fall short (very short) of that!ĭon’t worry – you’re not the only one to struggle with your Instagram captions. Now you know the character limit, but the story doesn’t stop there. There is technically not an Instagram word limit: you can use as many words as you can fit into the 2200 character limit. When you hear someone refer to the Instagram caption limit that’s also 2200 characters. The Instagram character limit is 2,200 characters. In this post we’ll tell you the character count and tips and tricks for how to get the most out of your caption space. Great captions can make or break your post engagement. In fact, the right words can (and will) make a major impact on your Instagram success: They provide context, they stoke interest, they seek out new eyes. This is the social media platform where your images, photos, video, and other visuals are meant to shine.īut, that doesn’t mean that your words don’t matter, too. Unlike its cousins – Facebook, Twitter, and the like – Instagram was built around visual content.
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